WellBeing WILD is a fresh new health and lifestyle magazine from the Wellbeing team at Universal Media Co. The younger sister of WellBeing magazine, WILD is a journal for positive living. The magazine speaks to its audience with honesty and intention, tackling difficult topics like living with anxiety, working from home and gender expression – mixed up with travel, style and a bit of fun.
With the new publication set to hit the shelves here in Australia, the WILD team were looking to boost awareness ahead of the launch and get their first issue into the hands of their target market of wellness-focused millennial women.
Using Brandcrush’s end-to-end booking platform, WILD booked a counter-top sampling activation campaign into 53 health and wellness centres, coworking spaces and AirBnBs across NSW, QLD and VIC.
Each space received 10 copies of the magazine which were placed on coffee tables, reception desks and in waiting rooms and lunch areas. Customers and members at each location were invited to read the magazine and provide their feedback on the design, content and general appeal.
The campaign reached more than 6,000 potential new readers of the magazine. Feedback from consumers was overwhelmingly positive, with people really appreciating the topics covered and the opportunity to discover the new magazine. Staff at the locations also loved the activation, commenting that the magazine was aesthetically pleasing and made a great addition to their space.
The WILD team were thrilled with the feedback they received from consumers, and also loved the social media amplification from consumers posting pics of the mag. Each space also included amazing, insta-worthy pics in their campaign reports, which meant the brand had a wealth of great content for their own channels.