Healthy food brand Optimum Nutrition wanted to share their latest product innovation — an exciting snack that delivers on taste while also being good for you.

With crunchy nuts, high-protein/low sugar chocolate, and local manufacturing, Optimum Nutrition's Choc Coated Protein Nuts offer a healthy snack while tasting like a completely decadent indulgence.

Sounds too good to be true? This is where experiential tactics offer unbeatable results. Through Brandcrush, Optimum Nutrition booked their brand experience into 33 targeted locations including gyms, wellness studios, barbershops and cafes.

Branded displays showcasing the product drew the intrigue of customers. Staff at each location were primed with samples and key info on the products. The end result was a fun, engaging activation that brought Optimum Nutrition front-and-centre with new customers, and converted countless sceptics by letting people try the product for themselves.