Part of the Aussie-owned Freedom Foods Group, Messy Monkeys bites are a popular kids snack product offering a hidden source of fibre and nutrition thanks to Sorghum (a nutrient powerhouse) and quinoa. They’re the perfect snack for messy little monkeys, helping keep kids full of active energy for more messy fun!

The brand was looking to promote their wholegrain bites to kids and their parents, to drive awareness for their brand, share key product messaging, and encouraging parents to seek the product out in their local supermarkets.

Through Brandcrush, they connected with KidsCo, who was running the AO Kids Club: an onsite childcare program for 5-12-year-olds at the Australian Open. With a non-stop program of fun and tennis-related entertainment, Messy Monkey’s recognized this as a great opportunity to connect with their target market.

The brand booked their sponsorship activation with KidsCo using Brandcrush’s seamless booking platform. Over a number of Grand Slam days, Messy Monkeys provided free samples of their wholegrain bites in a variety of flavours, reaching 1,400 kids. They also built further brand affinity by sharing their colouring stencils for the kids to colour, featuring sport’s themed Messy Monkeys drawings.

In a fantastic example of alignment between Activation Partner and Brand, the Messy Monkey’s activation was a great success. Parents loved that their kids were being offered healthy, nutrient-rich snacks, and the kids were drawn to the fun, vibrant brand. For Messy Monkeys, this was a wonderful opportunity to connect with their target market in a relevant, real-world context and distribute product samples.