Green & Black's, a British confectionery brand within the Mondelez family, were about to launch their new range of ethical and indulgent chocolates here in Australia.
To support this launch, the brand hoped to get some buzz around their brand and products. They decided to book a large yet targeted sampling campaign that would not only bring their products into contact with new customers but could also provide them with valuable insights around their brand recognition and positioning within the Australian market.
Through Brandcrush, Green & Black’s engaged with nearly 90 targeted businesses, including co-working spaces, cafes, bottle shops and hotels. Free samples of the chocolates were supplied to the venues to give out to their customers as a “gift with purchase”, along with key brand info for staff.
The campaign was a huge success, achieving not only an incredible reach of 162,000 people but also providing a wealth of detailed, real-world insights about both the brand and products via customer feedback.