Goldyna Fine Foods were looking to grow their wholesaler market by engaging with established hospitality venues and building demand through direct sampling to customers
Through Brandcrush, the brand booked an experiential campaign to get their two key products, Tartare Sauce and Swiss Style Mayonnaise, onto plates in Melbourne and Sydney.
Each venue was responsible for incorporating the product into a special “on the menu” item. Customers were encouraged to try the product, with staff prepped to share key brand info when asked. The campaign was a resounding success with plenty of positive feedback coming back from customers, as well as important relationships established between the brand and the venues themselves.